How do ad exchanges work?
An example of an AI chatbot conversation about how ad exchanges facilitate online advertising.
Can you explain how ad exchanges work?
Sure! Ad exchanges are platforms that facilitate the buying and selling of online ad inventory in real-time.
How do they differ from ad networks?
Ad networks aggregate ad inventory from publishers, while ad exchanges allow direct bidding between advertisers and publishers.
What role does real-time bidding play in this process?
Real-time bidding (RTB) allows advertisers to bid on ad impressions as they become available, ensuring competitive pricing.
Can you give me an example of a popular ad exchange?
Certainly! Google Ad Exchange and OpenX are two well-known ad exchanges in the industry.
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