How do brands choose models for campaigns?

What factors do brands consider when choosing models for their campaigns?

Brands typically consider factors like the model's look, experience, target audience alignment, and social media presence.

Do brands prefer working with established models or are they open to new faces?

It varies; some brands prefer established models for their recognition, while others seek fresh faces to appeal to new demographics.

How important is a model's social media following in the selection process?

A model's social media following can be very important, as it can enhance brand visibility and engagement with the target audience.

Are there specific industries that prioritize certain types of models?

Yes, industries like fashion may prioritize high-fashion models, while beauty brands might look for models that represent diverse beauty standards.