How do consumers define sustainability?

What does sustainability mean to consumers today?

Consumers often define sustainability as the ability to meet present needs without compromising future generations' ability to meet theirs.

Are there specific factors that influence their definition?

Yes, factors like environmental impact, ethical sourcing, and social responsibility play significant roles in shaping their views.

How do these definitions affect their purchasing decisions?

Many consumers prefer brands that align with their sustainability values, often choosing eco-friendly products over conventional ones.

Can you give examples of sustainable practices consumers look for?

Sure! Consumers often look for practices like using renewable materials, reducing waste, and supporting fair trade.