How do consumers perceive advertisements?

What factors influence how consumers perceive advertisements?

Consumers' perceptions of ads are influenced by factors like emotional appeal, relevance, credibility, and cultural context.

Can you give examples of emotional appeals in advertising?

Sure! Examples include ads that evoke happiness, nostalgia, or empathy, like charity campaigns or family-oriented products.

How does cultural context affect ad perception?

Cultural context shapes values and beliefs, which can affect how messages are interpreted. For instance, humor may resonate differently across cultures.

What role does social media play in shaping ad perceptions?

Social media amplifies consumer voices, allowing for immediate feedback and sharing, which can significantly influence perceptions of ads.