How do consumers perceive sustainability?

What factors influence how consumers perceive sustainability?

Consumers often consider factors like environmental impact, brand transparency, and product lifecycle when evaluating sustainability.

Do consumers trust brands that claim to be sustainable?

Trust varies; many consumers are skeptical and prefer brands that provide clear evidence of their sustainability efforts.

How important is sustainability in purchasing decisions?

Sustainability is increasingly important, with many consumers willing to pay more for eco-friendly products.

What demographics are most concerned about sustainability?

Younger generations, particularly Millennials and Gen Z, tend to prioritize sustainability more than older demographics.

Can you give examples of brands that are perceived as sustainable?

Sure! Brands like Patagonia, Tesla, and Seventh Generation are often cited as leaders in sustainability.