What are the common ways consumers research products before making a purchase?
Consumers often use online reviews, comparison websites, social media, and recommendations from friends or family.
How important are online reviews in the decision-making process?
Online reviews are crucial; they provide insights from other buyers and can significantly influence purchasing decisions.
Do consumers prefer video reviews over written ones?
Many consumers do prefer video reviews as they can provide a more engaging and detailed look at the product.
What role does social media play in product research?
Social media plays a big role by allowing consumers to see real-life usage, reviews, and recommendations from influencers.
Are there any specific websites that are most trusted for product research?
Yes, sites like Consumer Reports, Trustpilot, and Amazon reviews are often considered reliable for product research.
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