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How do consumers research products before buying?

An example of an AI chatbot conversation about how consumers research products before making a purchase.

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You

What are the common ways consumers research products before making a purchase?

MagicBuddy
MagicBuddy

Consumers often use online reviews, comparison websites, social media, and recommendations from friends or family.

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You

How important are online reviews in the decision-making process?

MagicBuddy
MagicBuddy

Online reviews are crucial; they provide insights from other buyers and can significantly influence purchasing decisions.

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You

Do consumers prefer video reviews over written ones?

MagicBuddy
MagicBuddy

Many consumers do prefer video reviews as they can provide a more engaging and detailed look at the product.

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You

What role does social media play in product research?

MagicBuddy
MagicBuddy

Social media plays a big role by allowing consumers to see real-life usage, reviews, and recommendations from influencers.

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You

Are there any specific websites that are most trusted for product research?

MagicBuddy
MagicBuddy

Yes, sites like Consumer Reports, Trustpilot, and Amazon reviews are often considered reliable for product research.

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