How do consumers research sustainable brands?

What are the main ways consumers research sustainable brands?

Consumers typically research sustainable brands through online reviews, social media, brand websites, and sustainability certifications.

Do consumers trust brand certifications?

Yes, many consumers trust certifications like Fair Trade or USDA Organic, as they provide assurance of a brand's sustainability claims.

How important is social media in this research process?

Social media plays a crucial role; consumers often rely on influencers and peer reviews to gauge a brand's sustainability.

What tools can help consumers in their research?

Tools like comparison websites, sustainability apps, and online forums can help consumers evaluate and compare sustainable brands.