How do consumers use technology for research?

How do consumers typically use technology for research before making a purchase?

Consumers often use search engines, social media, and review sites to gather information about products.

What specific tools or platforms do they prefer for this research?

Many consumers prefer platforms like Google, Amazon reviews, and social media sites like Facebook and Instagram.

Do consumers trust online reviews more than traditional advertising?

Yes, many studies show that consumers tend to trust online reviews more than traditional advertising.

How has mobile technology changed the way consumers research products?

Mobile technology allows consumers to research products on-the-go, making information more accessible and immediate.