How do donors choose which charities to support?

What factors do donors consider when choosing a charity?

Donors often consider factors like the charity's mission, transparency, impact, and personal connection.

How important is a charity's financial health in the decision-making process?

Financial health is crucial; donors want to ensure their contributions are used effectively and responsibly.

Do personal experiences influence donor choices?

Absolutely! Personal experiences, such as a family member's illness or community needs, can significantly shape donor preferences.

What role does social media play in charity selection?

Social media can raise awareness and influence perceptions, making it a powerful tool for charities to connect with potential donors.