How do privacy laws affect advertising strategies today?
Privacy laws, like GDPR and CCPA, restrict how advertisers collect and use personal data, impacting targeting.
Can you give me examples of these laws in action?
Sure! GDPR requires explicit consent for data collection, while CCPA gives consumers the right to opt-out of data selling.
What are the consequences for companies that violate these laws?
Companies can face hefty fines, legal actions, and damage to their reputation if they violate privacy laws.
How can advertisers adapt to these regulations?
Advertisers can focus on transparent data practices, use aggregated data, and prioritize user consent to comply with laws.
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