What makes a marketing campaign go viral?
A viral marketing campaign typically resonates emotionally, is shareable, and often includes a unique or surprising element.
Can you give me an example of a successful viral campaign?
Sure! The Ice Bucket Challenge in 2014 raised awareness for ALS and went viral due to its fun, engaging nature.
What role does social media play in viral campaigns?
Social media amplifies reach, allowing content to be shared quickly and widely, which is crucial for virality.
How can I create my own viral campaign?
Focus on a strong message, engage your audience, and leverage social media platforms to maximize sharing potential.
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