How does ad exchange work?
An example of an AI chatbot conversation about how ad exchanges facilitate online advertising.
Can you explain how ad exchanges work?
Sure! Ad exchanges are platforms that facilitate the buying and selling of online ad inventory in real-time.
How do they connect advertisers and publishers?
They connect advertisers and publishers through a bidding process where advertisers bid for ad space offered by publishers.
What role does real-time bidding play in this?
Real-time bidding allows advertisers to bid on ad impressions as they become available, ensuring the highest bidder gets the ad space.
Are there any benefits for publishers using ad exchanges?
Yes, publishers can maximize their revenue by accessing a larger pool of advertisers and optimizing their ad inventory.
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