What role does brand loyalty play in consumer purchases?
Brand loyalty significantly influences consumer purchases by creating a preference for certain brands over others.
Can you explain how brand loyalty is developed?
Brand loyalty is developed through positive experiences, consistent quality, and emotional connections with the brand.
Does brand loyalty lead to higher sales for companies?
Yes, loyal customers tend to make repeat purchases, which can lead to increased sales and profitability for companies.
Are there any risks associated with brand loyalty?
Yes, over-reliance on brand loyalty can make companies vulnerable to market changes and consumer preferences.
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