How does brand loyalty affect sales?
Brand loyalty significantly boosts sales as loyal customers tend to make repeat purchases and recommend the brand.
Can you explain why loyal customers are more valuable?
Loyal customers not only buy more frequently but also spend more per transaction and are less price-sensitive.
What strategies can companies use to build brand loyalty?
Companies can build brand loyalty through excellent customer service, rewards programs, and consistent quality.
Are there any risks associated with focusing too much on brand loyalty?
Yes, overemphasis on brand loyalty can lead to complacency and neglect of new customer acquisition.
How can a brand measure its loyalty?
Brands can measure loyalty through customer surveys, Net Promoter Score (NPS), and analyzing repeat purchase rates.
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