What role does branding play in influencing consumer choices?
Branding creates a perception and emotional connection, guiding consumers in their purchasing decisions.
Can you give examples of successful branding strategies?
Sure! Companies like Apple and Nike use strong branding to evoke loyalty and differentiate from competitors.
How does branding affect consumer trust?
Strong branding fosters trust by ensuring consistency and quality, making consumers more likely to choose familiar brands.
What are the risks of poor branding?
Poor branding can lead to confusion, loss of customer loyalty, and ultimately, decreased sales.
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