How does bundling affect consumer behavior?

Can you explain how bundling products affects consumer behavior?

Bundling can influence consumer behavior by creating perceived value, encouraging purchases of multiple items.

What are some examples of bundling in marketing?

Common examples include fast food meals, software suites, and subscription services that offer multiple features.

Does bundling always lead to increased sales?

Not always; it depends on the products and how well they complement each other. Misaligned bundles can backfire.

How do consumers perceive bundled products compared to individual items?

Consumers often see bundled products as a better deal, but they may also feel pressured to buy more than needed.