How does bundling influence consumer behavior?
An example of an AI chatbot conversation about bundling's impact on consumer choices.
What is bundling in marketing?
Bundling in marketing refers to the practice of selling multiple products or services together as a single package.
How does bundling affect consumer purchasing decisions?
Bundling can influence consumer behavior by creating perceived value, encouraging larger purchases, and simplifying choices.
Can you give me an example of bundling in action?
Sure! A common example is fast food restaurants offering a meal deal that includes a burger, fries, and a drink at a lower price than buying each item separately.
Are there any downsides to bundling for consumers?
Yes, bundling can lead to consumers buying items they don't need, and it may obscure the true cost of individual products.
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