How does culture affect branding?
Culture plays a crucial role in branding as it influences consumer perceptions, values, and behaviors.
Can you give me an example of a brand that successfully adapted to a different culture?
Sure! McDonald's adapts its menu to local tastes, like offering rice dishes in Asia and McSpicy Paneer in India.
What are some cultural factors that brands should consider?
Brands should consider language, traditions, social norms, and local values to resonate with their target audience.
How can brands avoid cultural missteps?
Brands can conduct thorough market research, engage local experts, and test campaigns before full-scale launches.
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