How does framing affect interpretation?

Can you explain how framing affects the way we interpret information?

Framing refers to the way information is presented, which can significantly influence our perceptions and decisions. For example, describing a glass as 'half full' versus 'half empty' can lead to different emotional responses.

Can you give me an example of framing in media?

Sure! In news reporting, the choice of words can frame an event positively or negatively. For instance, describing a protest as a 'riot' versus a 'demonstration' can shape public opinion about the event.

How does framing impact decision-making?

Framing can lead to different choices based on how options are presented. For example, people may choose a treatment option if it's framed as having a '90% success rate' rather than a '10% failure rate,' even though both statements convey the same information.

Is framing used in advertising?

Absolutely! Advertisers often use framing to highlight the benefits of a product. For instance, a weight loss program might frame its success by emphasizing the number of people who achieved their goals rather than focusing on those who didn't.