How does latency impact e-commerce sales?

What is latency and how does it affect e-commerce?

Latency refers to the delay before a transfer of data begins following an instruction. In e-commerce, high latency can lead to slower page load times, which may frustrate customers and lead to abandoned carts.

How much latency is considered acceptable for an online store?

Generally, a latency of under 100 milliseconds is considered acceptable for a good user experience. Beyond that, users may start to notice delays.

What are the consequences of high latency on sales?

High latency can result in lower conversion rates, increased bounce rates, and ultimately, a decrease in sales as customers may leave if the site is too slow.

Can improving latency really boost my sales?

Yes, optimizing latency can significantly enhance user experience, leading to higher customer satisfaction and increased sales.

What are some ways to reduce latency on my e-commerce site?

You can reduce latency by optimizing images, using a Content Delivery Network (CDN), minimizing HTTP requests, and improving server response times.