How does qualitative research differ from quantitative research?
An example of an AI chatbot conversation about research methodologies and their differences.
What is the main difference between qualitative and quantitative research?
Qualitative research focuses on understanding concepts and experiences, while quantitative research deals with numerical data and statistics.
Can you give me examples of each type of research?
Sure! Qualitative research examples include interviews and focus groups, while quantitative research examples include surveys and experiments.
Which method is better for understanding human behavior?
Qualitative research is often better for exploring human behavior as it provides deeper insights into motivations and feelings.
Are there any situations where one is preferred over the other?
Yes, qualitative research is preferred for exploratory studies, while quantitative research is better for testing hypotheses and measuring variables.
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