How does segmentation affect pricing strategy?
Segmentation allows businesses to tailor their pricing strategies to different customer groups, maximizing revenue.
Can you give me an example of segmentation in pricing?
Sure! For instance, a software company might offer a basic version for individuals and a premium version for businesses.
What factors should be considered when segmenting the market?
Key factors include demographics, purchasing behavior, geographic location, and customer needs.
How can I determine the right price for each segment?
Conduct market research, analyze competitors, and consider the perceived value of your product to each segment.
Are there any risks associated with segmentation in pricing?
Yes, risks include alienating certain customer groups or creating confusion if segments are not clearly defined.
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