How does social media affect consumer behavior?

How does social media influence what people buy?

Social media affects consumer behavior by shaping perceptions, creating trends, and facilitating peer influence.

Can you give examples of how brands use social media to drive sales?

Brands often use targeted ads, influencer partnerships, and engaging content to attract and convert consumers.

What role do reviews and ratings on social media play in consumer decisions?

Reviews and ratings build trust and credibility, significantly impacting consumers' purchasing decisions.

Is there a difference in how different age groups use social media for shopping?

Yes, younger consumers tend to engage more with social media for shopping, while older groups may prefer traditional methods.