How does social media impact consumer behavior?
An example of an AI chatbot conversation about social media's influence on buying decisions.
How does social media influence what people buy?
Social media impacts consumer behavior by shaping perceptions, creating trends, and facilitating peer influence.
Can you give examples of how brands use social media to drive sales?
Brands often use targeted ads, influencer partnerships, and engaging content to attract consumers on social media.
What role do reviews and testimonials play in this?
Reviews and testimonials on social media build trust and credibility, significantly influencing purchasing decisions.
Are there any negative effects of social media on consumer behavior?
Yes, social media can lead to impulsive buying, misinformation, and unrealistic expectations about products.
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