How does social media influence consumer behavior?

How does social media influence consumer behavior?

Social media influences consumer behavior by shaping perceptions, creating trends, and facilitating peer recommendations.

Can you give examples of how brands use social media to attract customers?

Brands often use targeted ads, influencer partnerships, and engaging content to attract and retain customers on social media.

What role do reviews and ratings play in this process?

Reviews and ratings on social media can significantly impact consumer trust and decision-making, often swaying potential buyers.

Are there any negative effects of social media on consumer behavior?

Yes, negative effects can include misinformation, unrealistic expectations, and impulsive buying due to social pressure.

How can consumers protect themselves from negative influences?

Consumers can protect themselves by researching products, seeking diverse opinions, and being mindful of their social media consumption.