How does targeted advertising affect brand loyalty?
Targeted advertising can enhance brand loyalty by delivering personalized messages that resonate with consumers' preferences.
Can you give me an example of targeted advertising in action?
Sure! For instance, if a user frequently buys sports gear online, they might see ads for new athletic shoes or gear tailored to their interests.
Does this mean people are more likely to stick with brands they see ads for?
Yes, consistent exposure to targeted ads can reinforce brand recognition and encourage repeat purchases, fostering loyalty.
Are there any downsides to targeted advertising?
Absolutely, it can lead to privacy concerns and ad fatigue if consumers feel overwhelmed by constant marketing messages.
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