How does targeted advertising affect consumers?

What is targeted advertising and how does it work?

Targeted advertising is a marketing strategy that uses data to deliver ads to specific audiences based on their interests and behaviors.

How does it affect consumer choices?

It can influence consumer choices by presenting relevant products, making them more likely to engage and purchase.

Are there any negative effects of targeted advertising?

Yes, it can lead to privacy concerns, over-commercialization, and sometimes create echo chambers in consumer preferences.

How can consumers protect their privacy from targeted ads?

Consumers can use privacy settings, opt-out options, and browser extensions to limit tracking and targeted advertising.