How does technology affect brand loyalty?
Technology plays a crucial role in shaping brand loyalty by enhancing customer experiences and engagement.
Can you give me some examples of technology that influences brand loyalty?
Sure! Examples include personalized marketing, social media interactions, and mobile apps that improve customer service.
What role do social media platforms play in this?
Social media platforms allow brands to connect directly with consumers, fostering community and loyalty through engagement.
Are there any risks associated with relying on technology for brand loyalty?
Yes, over-reliance on technology can lead to privacy concerns and may alienate customers who prefer personal interactions.
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