How does technology impact consumer trust?

How does technology impact consumer trust?

Technology impacts consumer trust by enhancing transparency, security, and communication between brands and consumers.

Can you give examples of how transparency is improved?

Sure! Brands can share real-time data about product sourcing, manufacturing processes, and customer reviews.

What role does data security play in building trust?

Data security is crucial; consumers are more likely to trust brands that protect their personal information and privacy.

Are there any risks associated with technology and consumer trust?

Yes, risks include data breaches and misinformation, which can significantly damage consumer trust if not managed properly.