How has social media changed awareness-raising strategies?

How has social media changed awareness-raising strategies?

Social media has revolutionized awareness-raising by enabling instant communication, wider reach, and targeted campaigns.

Can you give examples of successful campaigns that used social media?

Sure! Campaigns like the Ice Bucket Challenge and #MeToo effectively utilized social media to raise awareness and engage millions.

What are the challenges of using social media for awareness-raising?

Challenges include misinformation, short attention spans, and the need for constant engagement to maintain visibility.

How can organizations measure the impact of their social media campaigns?

Organizations can use metrics like engagement rates, shares, and conversion rates to assess the effectiveness of their campaigns.