How do I analyze market research results?
To analyze market research results, start by organizing your data into categories. What specific data do you have?
I have survey responses and sales data.
Great! Begin by identifying trends in the survey responses. Are there any common themes or patterns?
Yes, many respondents mentioned they prefer online shopping.
That's valuable insight! You can compare this with your sales data to see if online sales have increased. What do you find?
Online sales have indeed increased significantly.
Excellent! This suggests a shift in consumer behavior. You might want to focus your marketing efforts online.
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