What are some strategies to avoid bias in my survey questions?
To avoid bias, use neutral language, avoid leading questions, and ensure a balanced response scale.
Can you give me an example of a leading question?
Sure! An example of a leading question is: 'Don't you think that our product is the best on the market?'
How can I rephrase that to make it neutral?
You could ask, 'How would you rate our product compared to others on the market?'
What about the order of questions? Does that matter?
Yes, the order can influence responses. Randomizing questions can help minimize order bias.
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