How can I avoid over-targeting in my retargeting ads?
An example of an AI chatbot conversation about avoiding over-targeting in retargeting ads.
How can I avoid over-targeting in my retargeting ads?
To avoid over-targeting, consider segmenting your audience based on their behavior and engagement levels.
What are some effective audience segments I can create?
You can create segments like recent visitors, cart abandoners, and past purchasers to tailor your ads.
How often should I refresh my retargeting ads?
It's good practice to refresh your ads every 2-4 weeks to keep the content engaging and relevant.
Can I use frequency capping to help with over-targeting?
Yes, frequency capping limits how often a user sees your ads, helping to prevent ad fatigue.
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