What are some common reasons for rebranding failures?
Common reasons include lack of market research, ignoring customer feedback, and inconsistent messaging.
How can I ensure my rebranding resonates with my audience?
Engage with your audience through surveys and focus groups to gather insights on their preferences.
What role does market research play in rebranding?
Market research helps identify trends, customer needs, and competitive positioning, guiding your rebranding strategy.
Can you give examples of successful rebranding?
Sure! Companies like Apple and Airbnb successfully rebranded by focusing on customer experience and innovation.
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