How do I choose a case study subject?

How do I choose a case study subject?

Choosing a case study subject involves identifying a topic that is relevant, interesting, and has enough data available. What field are you focusing on?

I'm looking at marketing strategies for small businesses.

Great! You might want to consider subjects that showcase unique marketing approaches or successful campaigns. Do you have any specific businesses in mind?

I was thinking about a local coffee shop that has grown significantly.

That sounds like a fantastic choice! You can explore their marketing tactics, customer engagement, and community involvement.

What kind of data should I collect for the case study?

You should gather qualitative data like interviews and customer feedback, as well as quantitative data like sales figures and social media metrics.