How do I choose a market segmentation strategy?
Choosing a market segmentation strategy involves identifying your target audience based on specific criteria. What type of business are you in?
I'm in the fashion industry, looking to target young adults.
Great! You might consider demographic segmentation, focusing on age, gender, and income. Have you thought about psychographic factors like lifestyle?
Yes, I want to target young adults who are environmentally conscious.
That's a smart approach! You could use behavioral segmentation to target those who prioritize sustainable fashion. Would you like tips on how to implement this?
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