How do I choose between A/B testing and multivariate testing?

I'm trying to decide whether to use A/B testing or multivariate testing for my website. Can you help?

Sure! A/B testing is great for comparing two versions of a single variable, while multivariate testing allows you to test multiple variables at once.

What factors should I consider when making this decision?

Consider the complexity of your changes, the amount of traffic you receive, and your specific goals. A/B testing is simpler, while multivariate testing provides more insights.

How do I know if I have enough traffic for multivariate testing?

You typically need a larger sample size for multivariate testing. A good rule of thumb is to have at least a few hundred conversions per variation.

Can you give me an example of when to use each type?

Absolutely! Use A/B testing for a simple change like a button color, and multivariate testing for complex changes like layout and content combinations.