How do I choose between CPC and CPM for my ad campaign?
An example of an AI chatbot conversation about choosing between CPC and CPM for advertising.
How do I choose between CPC and CPM for my ad campaign?
Choosing between CPC (Cost Per Click) and CPM (Cost Per Mille) depends on your campaign goals. Are you looking for clicks or brand exposure?
I want to drive traffic to my website. Which one should I choose?
If your goal is to drive traffic, CPC might be the better option as you only pay when someone clicks on your ad.
What if I want to increase brand awareness?
In that case, CPM could be more effective since you pay for impressions, allowing your ad to be seen by a larger audience.
Are there any situations where one is better than the other?
Yes, CPC is better for direct response campaigns, while CPM is ideal for campaigns focused on visibility and reach.
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