How do I choose between franchising and licensing?

I'm considering starting a business. Should I franchise or license my brand?

Both franchising and licensing have their pros and cons. What are your main goals for your business?

I want to expand quickly but maintain some control over the brand.

Franchising might be a better option for you, as it allows for more control over brand standards and operations.

What are the initial costs involved in franchising compared to licensing?

Franchising typically involves higher initial costs, including franchise fees and training, while licensing usually has lower upfront costs.

Are there any legal considerations I should be aware of?

Yes, franchising requires a Franchise Disclosure Document (FDD), while licensing agreements can be simpler but still need legal review.