How do I choose between licensing and franchising?

I'm considering starting a business. Should I go for licensing or franchising?

It depends on your goals. Licensing allows you to grant rights to use your brand, while franchising involves a more structured business model.

What are the main differences in terms of control and support?

In franchising, you maintain more control over the brand and provide ongoing support. Licensing offers less control and support.

Which option is generally more profitable?

Franchising can be more profitable due to the recurring fees and royalties, but it also requires more investment and effort.

What are the legal implications of each option?

Licensing agreements are usually simpler, while franchising involves more complex regulations and legal requirements.