How do I choose between qualitative and quantitative methods?

I'm confused about whether to use qualitative or quantitative methods for my research. Can you help?

Of course! The choice between qualitative and quantitative methods depends on your research question and objectives.

What are the main differences between the two methods?

Qualitative methods focus on understanding concepts and experiences, while quantitative methods emphasize numerical data and statistical analysis.

When should I use qualitative methods?

Use qualitative methods when exploring new topics, understanding behaviors, or gathering in-depth insights from participants.

And when is it better to use quantitative methods?

Quantitative methods are better for testing hypotheses, measuring variables, and analyzing data to find patterns or correlations.