I'm trying to decide whether to offer a subscription model or a one-time purchase for my software. Any advice?
It depends on your product and target audience. Subscriptions can provide steady revenue, while one-time purchases may attract more customers upfront.
What are the benefits of a subscription model?
Subscriptions can lead to higher customer retention, predictable income, and the ability to offer continuous updates and support.
And what about the downsides?
Some downsides include potential customer fatigue, the need for ongoing value delivery, and the challenge of managing cancellations.
How do I know what my customers prefer?
You can conduct surveys, analyze competitor offerings, and test both models with a small audience to gather feedback.
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