How do I choose colors for my brand?

How do I choose colors for my brand?

Choosing colors for your brand involves understanding your target audience, the emotions you want to evoke, and the message you want to convey. What type of business are you in?

I'm starting a wellness brand focused on natural products.

For a wellness brand, consider using earthy tones like greens and browns to convey a sense of nature and health. Have you thought about any specific colors?

I was thinking about green and blue.

Great choices! Green represents growth and health, while blue conveys trust and calmness. Together, they can create a soothing and reliable brand image.

How can I test these colors before finalizing?

You can create mockups of your branding materials using the colors and gather feedback from your target audience. Tools like Adobe Color can help visualize your palette.