How do I choose the right sampling technique for my research?

How do I choose the right sampling technique for my research?

Choosing a sampling technique depends on your research goals, population, and resources. What type of research are you conducting?

I'm conducting a survey on consumer preferences for a new product.

For consumer surveys, you might consider techniques like random sampling for generalizability or stratified sampling to ensure representation across different demographics.

What are the pros and cons of stratified sampling?

Stratified sampling ensures representation from all subgroups, which can improve accuracy. However, it can be more complex and time-consuming to implement.

Can you give me an example of when to use cluster sampling?

Cluster sampling is useful when the population is large and spread out. For example, if you're surveying schools across a country, you might randomly select a few schools and survey all students within those.