How do I choose the right segmentation criteria for my business?
An example of an AI chatbot conversation about choosing segmentation criteria for effective marketing.
How do I choose the right segmentation criteria for my business?
Choosing the right segmentation criteria involves understanding your target market. Are you looking at demographics, psychographics, or behavior?
I think demographics would be a good start. What specific factors should I consider?
You should consider age, gender, income level, education, and location. These factors can help you create targeted marketing strategies.
What if I want to include psychographics as well?
Including psychographics is great! Focus on values, interests, lifestyles, and personality traits to gain deeper insights into your audience.
Can you give me an example of how to apply these criteria?
Sure! For a fitness brand, you might segment by age (18-30), income (middle to high), and interests (health-conscious, active lifestyle). This helps tailor your messaging.
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