How do I choose the right segmentation variables for my market?
An example of an AI chatbot conversation about choosing segmentation variables for effective marketing.
How do I choose the right segmentation variables for my market?
Choosing the right segmentation variables involves understanding your target audience. What are your main goals?
I want to improve my marketing strategy and reach more customers.
Great! Consider demographic variables like age, gender, and income, as well as psychographic factors like interests and values.
Should I focus more on demographics or psychographics?
It depends on your product and market. Demographics are useful for broad targeting, while psychographics can help tailor your message.
Can you give me an example of a successful segmentation strategy?
Sure! A fitness brand might segment by age and lifestyle, targeting young professionals with high-intensity workouts and older adults with low-impact options.
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