How do I choose the right influencer for my climate campaign?
Choosing the right influencer involves considering their values, audience, and engagement. What specific goals do you have for your campaign?
I want to raise awareness about plastic pollution.
Great! Look for influencers who are passionate about environmental issues, especially plastic pollution. Do you have a target audience in mind?
Yes, I want to reach young adults.
Perfect! Influencers who focus on sustainability and have a strong following among young adults would be ideal. Would you like tips on how to evaluate their engagement?
Yes, that would be helpful!
Check their engagement rate, comments, and how they interact with their followers. Authenticity is key!
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