How do I conduct an empathy mapping session?
An example of an AI chatbot conversation about conducting an empathy mapping session.
How do I conduct an empathy mapping session?
To conduct an empathy mapping session, start by gathering your team and defining the objective. Do you have a specific audience in mind?
Yes, I want to focus on our new app users.
Great! Next, create a large empathy map with sections for 'Says', 'Thinks', 'Does', and 'Feels'. You can use sticky notes for each section.
What kind of information should I gather for each section?
For 'Says', capture direct quotes from users. For 'Thinks', note their beliefs or assumptions. 'Does' should reflect their actions, and 'Feels' should capture their emotions.
How long should the session last?
Aim for 1-2 hours, allowing enough time for discussion and reflection. Would you like tips on facilitating the session?
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