How do I create a brand voice guide?

How do I create a brand voice guide?

Creating a brand voice guide involves defining your brand's personality, tone, and style. Start by identifying your target audience and the emotions you want to evoke.

What elements should I include in the guide?

Include elements like tone of voice, vocabulary, sentence structure, and examples of do's and don'ts. Also, consider adding guidelines for different platforms.

Can you give me an example of a brand voice?

Sure! For instance, a brand like Nike has a motivational and empowering voice, using short, impactful sentences and active language.

How often should I update my brand voice guide?

It's a good idea to review and update your brand voice guide annually or whenever there are significant changes in your brand strategy or audience.