How do I create a marketing budget?

How do I create a marketing budget?

Creating a marketing budget involves several steps. First, determine your overall marketing goals. What do you want to achieve?

I want to increase brand awareness and generate leads.

Great! Next, analyze your past marketing expenses to understand where your money went. This will help you allocate funds effectively.

What percentage of my revenue should I allocate to marketing?

A common guideline is to allocate 5-10% of your revenue to marketing, but it can vary based on your industry and goals.

How often should I review my marketing budget?

It's advisable to review your marketing budget quarterly to adjust for any changes in your business environment or goals.